Data protection declaration in accordance with § 5 of the E-Commerce Act (ECG)
Object of the data protection declaration
This declaration refers to data which becomes known during a visit to our website and describes how this data is handled. The data we receive from you is not passed on to any third parties. There is no data exchange with any other companies.
Amendments to this data protection declaration
The website operator reserves the right to change this data protection declaration.
Personal data and its use
Data is automatically stored in our log files, which we receive from your browser (e.g. Internet Explorer, Firefox, Safari etc.) during your online visit. This means that the IP address is known and a cookie will be created on your computer.
A cookie is a data file, which, provided that your browser settings allow it, we are able to store on your computer when you visit our website. The cookie contains information which we have sent to your computer and does not include any personal data.
We use session cookies, which are stored during your visit to our website. We also use permanent cookies, which remain on your computer at the end of a browsing session. The permanent cookie contains an identification number, which enables us to identify your computer. This enables us to improve our services when you visit our website again.
If you do not wish to accept cookies, please can you set your security settings to disable cookies in your browser. You can change the settings in the most popular browsers in the “Extras” menu under “Settings” or “Internet options” and click on the “Data protection” tab.
However, please be aware that some websites may not work properly if you choose not to accept cookies.
Google AnalyticsThis website uses Google Analytics, a web analysis service from Google Inc. (“Google”). Google Analytics uses what are known as “cookies”, text files which are stored on your computer and permit the analysis of your use of the website. The information on your use of this website created by the cookie is usually transferred to a Google server in the USA and stored there.
It is only in exceptional cases that your complete IP address will be sent to a Google server in the USA and abbreviated there. On behalf of the operator of the website, Google will use this information to evaluate your use of the website for the purposes of generating reports on website activity, in order to provide the website operator with further services related to website and internet use. The IP address transmitted from your browser within the framework of Google Analytics will not be collated with other data from Google.
We use the following Google Analytics functions for display advertising, in other words for remarketing, producing reports on Google Display Network Impression Reporting, integrating DoubleClick Campaign Manager and producing Google Analytics performance reports according to demographic characteristics and interests. You can deactivate Google Analytics for Display Advertising and tailor the advertising in Google Display Network by accessing the advertising settings, or you can deactivate them via the ads preferences manager (https://www.google.com/settings/ads/onweb/?hl=de).
You can prevent the storage of cookies by adjusting the appropriate setting on your browser software. However, it is important to note that in doing so, you may not be able to use all the functions of this website to their full extent. In addition, you can prevent Google from collecting the data on your use of the website (including your IP address) generated by the cookie, and also prevent the processing of this data by Google by downloading and installing the browser plugin available via the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
Our website uses plugins from the social networking site facebook.com, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). Plugins can be recognised by the Facebook logo or are labelled as a “Facebook social plugin”.
If you access a page on our website containing this type of plugin, your browser will form a direct link to the Facebook server. The content of this plugin is transferred from Facebook directly to your browser and is incorporated by this into the website. We therefore have no influence over the volume of data which Facebook retrieves with the aid of this plugin and hereby inform you of our state of knowledge:
By incorporating plugins, Facebook receives information that you have accessed the corresponding page on our website. If you are logged onto Facebook, Facebook can match your visit with your Facebook account. If you interact with the plugins, for example by clicking the “like” button or by posting a comment, the corresponding information will be sent from your browser directly to Facebook account and stored there. If you are not a Facebook member, there is still a possibility that Facebook may retrieve and store your IP address. The purpose and scope of data collection and the further processing and use of data by Facebook, as well your rights and settings options related to this for the protection of your private sphere, can be found on Facebook’s data protection statement: http://www.facebook.com/policy.php.
If you are a member of Facebook and do not wish Facebook to collect data on you when you access our website and match this information with the information included in your Facebook account details, you need to log out of Facebook before you visit our website. It is also possible to block Facebook social plugins with browser add-ons.
Our website uses retargeting technology by AdRoll (AdRoll, 972 Mission St, 3rd Floor, San Francisco, CA 94103, U.S.A.). This makes it possible to target those users who have already shown an interest in our website and offers. Studies tell us that displaying personalised interest-based advertisements is of greater interest to internet users than displaying ads that are not personally relevant. Advertisements are displayed during the retargeting process on the basis of a cookie-based analysis of previous internet use. Obviously, no personal data is stored in the process and the use of retargeting technology is also naturally subject to the applicable statutory data protection provisions.
You can find out further information relating to the data protection declaration and data protection guidelines, and you can opt out of the anonymous analysis of your surfing habits (opt-out) by following this link: http://www.adroll.com/about/privacy.
Google AdWords Remarketing
Google AdWords Conversion Tracking
This website also uses Google Conversion Tracking. In this case, Google AdWords creates a cookie on your computer provided that you have reached our website via a Google advertisement. These cookies expire after 30 days and do not store any personally identifiable information. If the user visits certain web pages run by AdWords customers and the cookie has not yet expired, Google and the customer would identify that the user has clicked on the advertisement and would be directed towards this page. Each AdWords customer receives a different cookie. Cookies cannot therefore be tracked via the websites of AdWords customers. Information collected using conversion tracking cookies is used to generate conversion statistics for AdWords customers who have chosen the conversion tracking option. AdWords customers find out the total number of users who have clicked on their advertisements and who have been directed to a page that has been coded with a conversion tracking tag. However, they do not receive any information which enables them to identify the individual user. If you do not want to participate in the tracking process, you can also reject cookie settings that are created for this purpose, for example by changing your browser settings which will generally deactivate the automatic setting of cookies. You can also deactivate cookies for conversion tracking by setting your browser to block cookies from the “www.googleadservices.com” domain. You will find Google’s data protection instructions on conversion tracking here: http://www.google.com/intl/de/policies/privacy/.
In order to determine performance, Google uses short character strings with text (also called “cookies”) which are stored on your computer when you click on an advertisement. Cookies normally remain active on your computer for approximately 30 days.
Also refer to: https://services.google.com/sitestats/de.html